What you need up your martech sleeve

As marketers today, we are fortunate to have a plethora of free and low-cost marketing tools available at our fingertips to give us insight about our customers, competitors, and market.

They also help us compete by assisting us to deliver automated, relevant, and real time communications, as well as allow us to dive into desktop, mobile and TV analytics.

On the other side of the coin, this evergreen tech stack poses a huge challenge with the sheer number of platforms and tools available. They all vary enormously in terms of cost, quality and ease of set up. On top of that they each have different strengths and weaknesses.

We have compiled this list as a resource for marketers like you and encourage you to examine what your business is using across each marketing segment. You can also use this resource to assess what marketing tools you may be missing out on.

Without further ado, lets dive straight into it.

*We have selected a handful of tools per segment. There are many different alternative vendors, however this resource focuses on our top recommendations.

CRM tools:

  • Hubspot
  • Zoho
  • PipeDrive
  • Zendesk

Featured online advertising tools:

  • AdStage
  • Adroll
  • Perfect Audience
  • Word Stream

Social media tools:

  • BuzzSumo
  • Hootsuite
  • Iconsquare
  • Hubspot

Social media listening tools:

  • Social mention
  • Brandwatch
  • Awario
  • Agora Pulse

(SEO) Search Engine Optimisation tools:

  • Ahrefs
  • SEM rush
  • Moz
  • Keywords Everywhere Chrome Extension
  • Key word spy (also featured below)

(PPC) Pay per click tools:

  • iSponiage
  • Key word spy
  • SpyFu
  • Optmyzr
  • Google Key Word Planner
  • CHEQ
  • Google Adwords

Content design tools:

  • Canva
  • Recordit
  • Vennage
  • Adobe Spark

Video marketing tools:

  • Vimeo
  • Viddyoze
  • Loom
  • Vidyard

Event marketing:

  • Eventbrite
  • Zoom webinar
  • Hopin
  • StreamYard

Website CRO (Conversion rate optimisation):

  • Crazy egg
  • Optimizely
  • Hotjar
  • Clicky
  • Whatusersdo

Email marketing:

  • Hubspot
  • Mail Chimp
  • Campaign Monitor
  • CommuniGator

Subject line checkers:

  • Sendcheckit
  • Subjectline
  • Emailsubjectlinegrader

Email validation tools:

  • Neverbounce

Marketing automation:

  • Hubspot
  • Marketo
  • Drip
  • Omnisend

Reporting tools:

  • Google Analytics
  • Databox
  • RavenTools

Content asset management:

  • Google Drive
  • Shift
  • Dropbox
  • Box

Project management tools:

  • Trello
  • Asana
  • Airtable
  • Wrike

Website CMS:

  • WordPress
  • Squarespace
  • Wix
  • Hubspot

Call tracking:

  • Infinity
  • CallRail
  • DialogTech
  • RingDNA

Live Chat:

  • Instabot
  • Fresh chat
  • Froged
  • Ada

SMS marketing:

  • Quick send
  • Twilio
  • Text Magic
  • SimpleTexting

Preference centres:

  • OneTrust
  • Kudos
  • This could be managed via your email distribution platform OR created in your CRM

And there you have it. You might be eager to get out there and set up some free trials – and we encourage you to do so. These tools are designed to save you time and money, as well as make your marketing more streamlined than ever before.

What digital marketing tools do you swear by? Anything that you wish existed that still is not out there yet? Let us know in the forum discussion!