Press Release: The Launch of Marketing Leaders Circle

MARKETING LEADERS CIRCLE ANNOUNCES THE LAUNCH OF ITS
NETWORKING PLATFORM- THE FIRST OF ITS KIND IN THE B2B MEDIA AND ENTERTAINMENT INDUSTRY

London, 18 December: Marketing Leaders Circle (MLC) has announced the launch of its global members platform, an industry first, that allows marketers in the B2B media and entertainment industry to network, learn, and drive change.

Marketing Leaders Circle founding patrons include IABM, the international trade association that delivers knowledge, support and leadership for Broadcast and Media, and DPP, the media industry’s business network. The proven success of these industry associations has solidified the need for a network to provide a space for those in similar roles to work together as an industry, which Marketing Leaders Circle aims to provide for marketers globally.

Benefits of the paid membership include:

• Minimum of two events per month, both virtually and in-person (when circumstances allow)
• An online forum
• A revolving carousel of resources and insight keeping members up to date with all things marketing
• A jobs board specifically tailored for marketers in the media and entertainment sector
• Exclusive networking opportunities, both virtually and in-person at trade shows (when circumstances allow)
• A members’ directory allowing individuals to connect and collaborate with other MLC members

The platform allows for members of all experience levels to join, offering two separate tailored circles: Jade (for those with under 5 years’ experience in a marketing role); and Onyx (for those with 5+ years’ experience in a marketing role). Both circles will have access to their own exclusive forums and events, with opportunities for the circles to mix, share knowledge and experience and network across all roles.

The creation of the platform has been supported by an Advisory Board made up of media and entertainment marketing experts listed below:

Anne-Louise Buick: VP Global Revenue Marketing, Avid
Lisa Collins: Head of Marketing and Membership Engagement, IABM
Ben Davenport: Portfolio Manager, Vidispine
Jayne de Ville: Marketing Manager, DPP
Ellen Grogan: Sr. Strategic Mgr., Media & Entertainment Content Marketing, Unity
Jon Finegold: Chief Marketing Officer, Signiant

Jaisica Lapsiwala has been appointed as Content Director for MLC; she has over two decades of experience in digital and live-event content and has worked at world-class brands including Informa, Retail Week, IBC and The Telegraph. She is currently the founder of content agency Purple Ripple and is also the co-founder of Soho Media Club, a networking club for media professionals.

“A network for marketing leaders will be an invaluable resource, connecting professionals from across the media supply chain,” says Jayne de Ville, DPP Marketing Manager and MLC Advisory Board member. “Just as the DPP brings together customers and suppliers to solve problems and create opportunities, as a founding patron of the Marketing Leaders Circle, we look forward to helping marketers connect with their peers from across the globe to collaborate, share knowledge and create an insightful and informed community.”

Lisa Collins, MLC Advisory Board member and Head of Marketing and Membership engagement at IABM says, “I’m delighted to be joining the Marketing Leaders Circle Advisory Board representing IABM as a founding patron. The MLC is a great initiative – allowing individuals working in a marketing role in the global B2B media and entertainment industry to network, share knowledge and learn new skills. IABM is passionate about collaboration and brings all sides of the industry closer together. Collaboration is the way of the future and the MLC is embracing it with its commitment to sharing knowledge, learning new skills and working together. I am looking forward to working with marketing leaders across the world to share skills and help and support new entrants and experienced hands alike.”

Membership will cost £149.00 (or currency equivalent) per year. Individuals who apply before January 15th 2020 will be offered a 15% discount.

To learn more about Marketing Leaders Circle, and apply for membership, visit www.mlcircle.com.

About Marketing Leaders Circle

Marketing Leaders Circle provides anyone working within a marketing role in the global B2B media and entertainment industry with a platform to network, learn, and create change. Amongst many other benefits, members will receive further education about the industry from industry professionals, collaborate with other marketing professionals, and connect with members around the globe.