From CMO to CEO – Turning marketing talent of today into the leaders of tomorrow

*In partnership with BamLive* 

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Recent research shows that 25% of CEOs come from a marketing or sales background. In this session, we will hear about the personal experiences of two people in our industry who have been on the journey from CMO to CEO. In addition, we will take a wider look at the skills, tools, knowledge and insights that are necessary to move up into Board positions and CEO roles.

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Speakers include:

  • Lisa Collins – CHAIR
    Head of Membership Engagement – IABM
  • Jeff Rosica
    Chief Executive Officer & President – AVID

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Time:

  • 3pm – 4pm BST

Bookings

Bookings are closed for this event.