May 6th 2022 – Marketing Leaders Circle (MLC), the media and entertainment-only network for marketers in the industry, today announces the appointment of Lisa Collins as Managing Director. Lisa joins following a 25-year career working within high-profile, member-focused institutions (most recently The International Association for Broadcast and Media). Effective immediately she will be responsible for […]
Read moreMarketing Leaders Circle (MLC) is excited to share Neil Maycock, CMO for Grass Valley, has joined MLC’s Advisory Board to join Dan Goldstein, Lisa Collins, Anne-Louise Buick, Ben Davenport, Ellen Grogan and Jon Finegold. Neil has a wealth of experience and expertise, which will be beneficial for members of MLC. We look forward to Neil […]
Read more
London, United Kingdom – 14 June 2021 – Marketing Leaders Circle (MLC), the leading platform for marketers working in the global B2B media and entertainment industry, is delighted to announce that leading AV industry association AVIXA has joined the organisation as a Founding Patron. With the IABM and DPP already firmly established as Founding Patrons, […]
Read more
As marketers today, we are fortunate to have a plethora of free and low-cost marketing tools available at our fingertips to give us insight about our customers, competitors, and market. They also help us compete by assisting us to deliver automated, relevant, and real time communications, as well as allow us to dive into desktop, […]
Read more
Marketing Leaders Circle has assembled a list of marketing terminology we believe any marketer should know in 2021. To help you navigate these definitions, we have broken them into the following categories: Overarching marketing terminology Metrics Tech and operational Funnel marketing Customer marketing Product marketing Website strategy and search engine marketing Overarching marketing terminology […]
Read more
As a marketer, if you weren’t already increasing your efforts and investment in digital, after the global events of the last year, you almost certainly have now. One of the great advantages of digital marketing, is that analytics and KPIs are so accessible and, in turn, calculating ROI on your marketing activities becomes almost trivial. […]
Read more
Continuous Professional Development (CPD) in any line of work is extraordinarily valuable to both employers and employees. From networking, to professional or self-learning, the skills and knowledge acquired enable you, as well as the business, to provide added value. CPD is a great way to demonstrate your commitment to current and future employers by keeping […]
Read more
Author: Ben Davenport, Portfolio & Marketing Strategy at Vidispine – an Arvato Systems brand You may have noticed that we’ve made a few changes at Vidispine and Arvato Systems this week – specifically the bringing together of our portfolios for media management and monetization under a re-launched Vidispine brand. For the past year or so, […]
Read more